Based on customer feedback, one of the biggest hinderances in maintaining a consistent subscriber base for the Weil Vitamin Advisor regimen is sticking with the program. Some cancel because the supplements upset their stomach. Others cancel simply because they forget to take their vitamins daily and wind up with a backlog. In business, it can cost anywhere from 4 to 30 times more to acquire a new customer compared to keeping an existing one. So, in short, it’s cheaper to keep them.
That dilemma gave birth to the 90-day retention series, a succession of emails sent to new subscribers to help keep them on track by addressing all known issues with potential solutions. Working with a copywriter, I designed and developed all nine emails, which you can tour through here.