Weil Vitamin Advisor Marketing Campaigns

For the ongoing challenge of effectively communicating to new and existing customers, while providing incentive to purchase, I’ve executed a variety of approaches on behalf of the Weil Vitamin Advisor marketing team. Mostly driven by email, the arsenal has been a strategic mix of individual messages, campaigns (comprising of emails, banners popups, countdown timers, etc.), advertorial and content blurbs. Although promotional offers/discoutns are typically the most successful, there has been a continued effort to convey varied amounts of industry and product information along with education, for a healthy balance.

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