For a site update, iFinca needed something new. Not just a new user experience to ramp up lead generation, but a new approach. So, to communicate their vision for revolutionizing the B2B coffee supply chain, I proposed incorporating the "compass" icon from their brand identity to point things in the right direction. In short, the InVision presentation I provided, with an explanation of the proposed animated/interactive compass tool on the new homepage, bridged the gap between idea and execution and paved the way to development.

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