DrWeil.com Visual Identity Guidelines: Implementation

With over 3,500 new photos needed for the new DrWeil.com and a team of my designers, our consulting company, editorial staff and myself finding and assigning images to articles (pre and post-launch), support materials were necessary, to say the least. Therefore, in addition to the aforementioned Visual Identity Guidelines, I provided a creative brief and master Google doc (Excel sheet) to coordinate logistics. It still was not an easy task, but using those tools improved efficiency and simplified management substantially.

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