Homelife Communities

At Papagalos Strategic Communications, I had the opportunity to oversee this all-encompassing ad campaign. Newspaper ads, collateral, floor plans, maps, signage, billboards, door hangers...you name it, I designed it. Even water bottles. All in the name of bringing to life the campaign slogan, “We Make Your HomeLife Complete,” it stemmed from one of the most involved, yet enjoyable, photoshoots I've had the pleasure of art directing. Fun fact: to get the shot of the girl being spun around, the photographer and I had to settle for propping her up and using old-school green screen, with me reproducing a blurred background in post-production, after several nerve-racking attempts at authenticity.

X Close