Healthy Lifestyle Brands

Brand Standards Guide

During my tenure at Weil Lifestyle, a company built around managing the single brand of Dr. Andrew Weil M.D., it eventually transitioned to Healthy Lifestyle Brands to broaden its scope and brand portfolio. The new identity required a new logo, corporate site, collateral and all things associated. That included a standards guide with the official rules of implementation. As newly minted Digital Creative Director, promoted from Web Designer, those responsibilities were mine to carry out.