With the recent redesign of DrWeil.com, the flagship online presence among Healthy Lifestyle Brands partners, an update of associated communications was also in order. Arguably, the most important is Dr. Weil’s Daily Tip, an email that drives about 25% of overall traffic to the site. Firstly, consistency with the new look & feel was a top priority. Making the email mobile-friendly was also mandatory.
The result is a fully responsive, redesigned template that aligns seamlessly with its website parent and abides by the new visual identity guidelines. As a bonus, I was able to discreetly and unobtrusively incorporate two additional ad spots.