Albizu University

Site Redesign

For PPC purposes, Albizu needed a new microsite. Their flagship was fully functional, but lead-generation for specific programs was lacking. Part of the problem was slow site load and poor performance. However, with my help, we were able to turn things around. The site redesign, with clearer navigation, "lighter" pages, vastly increased mobile-friendliness and full coverage of forms, now yields a generous amount of conversions after several years of use.