United Beauty Supply

UI/UX Refresh

One of my first tasks on an awaiting list was to update the Shopify website. Although United Beauty Supply had a design and development partner on retainer, their previous efforts had been unsatisfactory. The agency had a pattern of imposing their own suggestions and ideas, like animated tickers, which consistently missed the mark from the client's perspective.

Subsequently, after learning the brand and desired e-commerce direction, I worked with the agency to focus UI/UX development accordingly. Utilizing Figma during our collaboration for an in-depth theme update, I established considerable improvements including a max-width content well on desktop, enhanced mobile optimization, addition of a homepage slideshow, content reorganization per business strategies and more.

old site: desktop (top left)
old site: mobile (top left)
new site: desktop (top right)
new site: mobile (top right)