United Beauty Supply
"Picture Yourself" Campaign
Admittedly inspired by the Instagram ready frame in Paseo de Doña Blanca (The Pink Street of Puerto Plata), the "Picture Yourself" pink frame I conceived has become a mainstay in United Beauty Supply's communications. Primarily intended as a prop to showcase customers' store visits on social media, it serves several purposes as a marketing campaign:
- Pretty as a Picture - The original tagline combined with the iconic pink frame highlights each subject's beauty within the context of United Beauty Supply (posting the pic on their social media profile entitles them to a discount). It's also utilized on the back of thank you postcards, with a faux adhesive mirror in the frame, provided with all online orders.
- Picture Yourself With United Beauty Supply - With multiple potential meanings, this variation has been used to inspire prospective customers and employees to envision themselves shopping with or working for the company.
- Picture Yourself With Exclusive Discounts - Used primarily for in-store signage, this version features a QR code within the frame which links to Beauty Club, United Beauty Supply's rewards program, to encourage membership and extend special offers.
- Picture Yourself With A Holiday Makeover - The title of a promotion and subject line of the corresponding email that received the 3rd highest open rate, 59.61%.