Sean Baenen  |  Senior Advisor to the Board of Directors

Sean Baenen is a Bay-Area entrepreneur and long-time collaborator with Healthy Lifestyle Brands. He is currently a Partner at X10 Capital Management, a private equity firm investing in professional sports. Sean is also a founding principal of Virtue Labs which manufactures and markets products based on their proprietary alphakeratin 60ku.

Prior to X10 and Virtue, Sean curated and managed a $1B+ global portfolio of consumer brands as the Chief Operating Officer of Guthy|Renker Studio – the world‘s largest direct response marketer. Sean began his career in 1992 as an analyst with Andersen Consulting and, since that time, has served as an operating executive or retained C-suite advisor to Oxygen Media, DirecTV, Friedman Fleisher & Lowe and The Coca Cola Company.