Once upon a time, Dr. Weil endorsed a line of BPA free baby bottles and sippy cups. Weil Baby was a colorful product, but not entirely a colorful brand. And its internet presence, its primary commerce vehicle, was in need of a redo.
The project, in addition to revitalizing its image with a complete site redesign, was to create new marketing assets (email newsletters, videos, banners, etc.) and seamless integration of the company's e-commerce platform, NetSuite.