The newly redesigned Weil Vitamin Advisor site presented multiple opportunities. One being, “What will the Shop Packs/storefront page look like?”
Essentially an afterthought, the storefront was conceived as a one-stop-shop landing page for pre-packed vitamins, as opposed to the personalized vitamin packs which are the core of the business. During the design process, many ideas were visited. But ultimately, amidst growing complexity, simplicity sufficed with the decision to divide the offerings into a handful of basic categories.