Healthy Lifestyle Brands

Attention to detail was the primary requirement in forging out the entire identity system for HLB (Healthy Lifestyle Brands). That of course on top of genuine creativity, brand knowledge and teamwork. After starting at the beginning, landing on the most appropriate icon (the "elegant tree") and logotype after multiple interations, I branched out from there, authoring the brand guidelines and applying them to the corporate site, business cards, signage, Power Point template, etc.

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