How to best communicate the many benefits of a new, powerful VoIP (Voice over Internet Protocol) technology was the question presented by a client at Papagalos Strategic Communications. The answer was two-fold. First, Extreme Integration’s identity was extremely out of date. So we began with a logotype tune-up. Secondly, we visualized the essence of the technology in abstract terms while also spelling it out in black and white, merging both in a bold, striking collateral piece.